What

What is a copywriter?

Put bluntly, a copywriter is a writer who writes copy: copy with an aim to sell. Copywriters generally have marketing training and use their knowledge of consumer psychology to sell through words.

But copywriting doesn’t always have to go for the hard-sell.

The best copywriting relies on using people’s habits, motivations, needs and desires to sell a product.

Many copywriters use the principle of AIDCA: writing must be Attractive, Interesting, Desirable, Compelling and Actionable in order to sell.

Using our years of experience, we’ll get right to the heart of your consumer. After careful analysis of your target audience, we will decide on a style and use the ethos and philosophy of your business to appeal to your customer.

• What makes your product or service different?
• What problem does it solve?

These questions and more will be addressed in our initial (free) consultation with you.